Facebook Advertising On The Internet – Should You Bother?

Written by in Internet Marketing Strategies, MLM Lead Generation
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There seems to a be a lot of buzz around Facebook advertising on the Internet just lately.

In a nutshell Facebook ads and Google Pay Per Click both fall into the same advertising category. This  refers to a form of marketing that is designed to get a direct response which is specific and measurable.

There are some similarities between Google and Facebook advertising but there are just as many differences. I’d like to encourage you to read a post titled “Facebook Ads vs Google PPC” written by  my friend Derek Alvarez in  which he covers the advantages and disadvantages of each very efficiently.

 

Should YOU be considering this strategy for MLM lead generation purposes?

Whether you should bother with Facebook advertising or not will depend on your own unique set of circumstances but I wanted to share my views with you about this.

Let me be quite up front here when I say I have personally not done any Facebook advertising yet.

In all likelihood my reluctance  will have  been colored by an earlier experience. When I first started marketing online I opted for Google PPC as advised by a sponsor.  This would have been fine had he known what he was doing. Hmmm mental note to self…

Needless to say I was battered around like a paper kite in a thrashing storm at sea. Then came a certain 12 hour period when I ‘gave’ the ‘mighty G’, $500 for not a single lead. Game over!  At this time $500 was my my entire marketing budget for two months so the effect was somewhat severe.

Google’s fault? Absolutely not.

PPC requires that you have a substantial budget to spend especially when you are learning. It also requires that you take time to learn the complexities involved and that you be able to change strategy as quickly as Google changes.

More than this it requires you to be or become a numbers person, someone who enjoys tracking and statistics. I am simply not this way inclined which means I was ignorant and easy bait.

 

I believe you should consider Facebook advertising on the Internet if:

  • you want to venture into this kind of advertising and have less of a budget than required by Google.
  • you want to learn aspects of direct response marketing in a more controlled environment.
  • you have a very clear idea of who it is you want to target and what the measurable response is you require.
  • want to try this type of advertising in a less competitive market than Google.
  • you’re not focusing on any other major marketing strategy right now.
  • you know someone who is already using Facebook advertising who can show you how to be successful


So how do you feel about Facebook advertising? Maybe you already use it in which case I’d love to hear about your experiences so please leave me a comment.

If you enjoyed this post I’d appreciate it if you could share it on your social networks. Thank you.

My goal?  Helping you achieve yours.








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Written by Marcus Baker

Marcus Baker started learning how to access his inner power from a young age. He is passionate about empowering others to do the same. He writes about personal development and related topics. He'd love you to connect with him via the comments section here and by clicking on any of the following links: Facebook | Twitter | Blog

48 Comments - Leave a comment!
48 Responses to Facebook Advertising On The Internet – Should You Bother?
  1. Tweets that mention Facebook Advertising On The Internet - Should You Bother? | Best MLM Lead Traffic -- Topsy.com

    [...] This post was mentioned on Twitter by La'Tasha Wade, The Unified Tribe. The Unified Tribe said: Should you bother about Facebook advertising? @marcus_baker helps you decide. http://bit.ly/9LmxPd #UTribe [...]

  2. Josh Garcia

    Hey Marcus,

    When you have a sales funnel, PPC is the way to go. Now, just like you mentioned at the beginning you must have an idea what you want to target. Once you monitor it daily know you’ll have a better understanding what converts. The one thing I’ve learned about PPC you must test & tweak often. Great post my friend.

    Chat with you later…
    Josh
    .-= Josh Garcia´s last blog ..Here’s a Quick Way to Ensure a Successful Blog =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 12:03 am

    Thanks Josh. Testing and tweaking is the order of the day with PPC I keep hearing this.

    ~Marcus

    [Reply]

  3. Tommy DiPietro

    Marcus,

    This is an area I would like to learn more about and take a shot at
    it before I start PPC. I really think the opportunity is huge
    but really need to learn more about it. But like you mentioned, I have
    a few things going right now, so I will learn as much as I can for now.

    Thanks for sharing this!

    Tommy D.
    .-= Tommy DiPietro´s last blog ..Calling All Network Marketers: Do You Accept My Challenge? =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 12:01 am

    Good idea Tommy. Don’t spread yourself too thin!

    ~Marcus

    [Reply]

  4. Jiri Majkus

    Hi Marcus,

    PPC on facebook is great, we have training on how to promote your facebook page with capture page by using PPC on facebook, I am very excited about this strategy.

    Thanks for sharing.

    Jiri Majkus
    Internet Marketing Coach and Author
    .-= Jiri Majkus´s last blog ..Proven Marketing Strategies For Content Distribution =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 12:01 am

    Hi Jiri,

    I am pleased to hear that this a strategy that are excited about. It seems many others are too so worth finding out more about it.

    ~Marcus

    [Reply]

  5. Hector Cuevas

    Marcus..

    Maybe I too should put my PPC past behind me and give this a go. (just gotta get that funnel ready)..

    Anyhow, great post. Facebook will be #1 soon enough (watch out Google)

    Talk soon bro
    Hector
    .-= Hector Cuevas´s last blog ..4 Ways To “Switch Up” Your Blog Content For More Return Readers =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 10:00 am

    Hi there Hector,

    I think there are many of us with a Google past but that shouldn’t stop us form trying again when we are ready as we will lost more wisdom now. :)

    ~Marcus

    [Reply]

  6. Ilka Flood

    Hi Marcus,

    I had a very similar experience as you with Google and have not gone back to PPC since. I might however give it another try in the future.

    Thanks for sharing this great info!

    Ilka
    .-= Ilka Flood´s last blog ..3 Costly Mistakes To Avoid If You Are Blogging For Business =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 9:58 am

    Hi Ilka,

    Yes Google can be a bit overwhelming if one is not prepared but it’s all learning not so Ilka? Thanks for stopping by.

    ~Marcus

    [Reply]

  7. Fontella

    Great post Marcus. Love the way you broke it down.
    .-= Fontella´s last blog ..10 Killer Headlines To Pull Your Prospects In with the Force Of A Magnet =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 9:57 am

    Hi Fontella,

    It seems to be a hot topic right now so we should know more about it just so that we don’t miss out on something truly exceptional.

    ~Marcus

    [Reply]

  8. Ryan

    Hi Marcus,

    I’ve yet to use Facebook advertising but after reading your post would strongly consider it. Like yourself I am not a numbers guy which is some of the reason I have not ventured into the Google PPC arena.

    Thanks for sharing your insight into PPC and FB ads. More great value here!

    Ryan
    .-= Ryan´s last blog ..How To Create Killer Content In 3 Steps =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 10:09 am

    Hi Ryan,

    I guess being not comfortable with something is not enough of a reason not to try it hey Ryan? We just need to be informed and sensible. I am not sure I’ll ever be a stats person though… ha ha :)

    ~Marcus

    [Reply]

  9. Angela Giles

    What a great article. I have been meaning to give Facebook PPC a try and since I have product coming out this sounds perfect! Thanks for taking the time to write this.

    Ange:-)
    .-= Angela Giles´s last blog ..How to Generate FREE Traffic from other People’s Blogs =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:56 pm

    Hi Angela,

    Welcome. Thanks for the great feedback. I hope Facebook advertising helps you with marketing your new product.

    ~Marcus

    [Reply]

  10. Jordan Schultz

    Marcus,

    I feel your pain from Google PPC… that’s what I chose to start with as well, and spent a lot of money. It was an expensive lesson, but it was also the reason I was forced to learn how to market. It was also the reason I was forced to develop myself. Glad it happened.

    Excited as heck to learn about the Facebook ads tomorrow night man! Can’t wait.

    Jordan Schultz
    ~Social-Media Specialist~
    .-= Jordan Schultz´s last blog ..Why You Need A Facebook Group To Generate Free MLM Leads =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:53 pm

    Hi Jordan,

    It’s all a learning curve my friend and look how well that has served you! :)

    ~Marcus

    [Reply]

  11. Jerome Ratliff

    Hi Marcus,

    Great topic choice. Especially since more and more people are deciding if this is something they should think about for their business.

    One thing is for sure, we need to all take notice of what Facebook is doing. They are changing how PPC is done all together.

    That is a good thing.

    Cheers,
    Jerome Ratliff
    .-= Jerome Ratliff´s last blog ..Excuses Why Network Marketing Doesn’t Work =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:52 pm

    Hi Jerome,

    I guess that’s the one thing we can be sure of and that is that things will change so one must keep abreast with the changes to be able to take the best advantage.

    ~Marcus

    [Reply]

  12. Renee Harrison

    Thanks for the overview and comparison Marcus. I know Facebook PPC is hot right now so I will be attending the webinar as well. However, like you, I am hesitant to delve into PPC until I feel I am well rehearsed and educated on the necessary steps. Honestly Goggle PPC is a bit scary for a relatively new internet marketer such as myself. Thanks for the awesome content once again Marcus.
    ~Renee

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:50 pm

    Hi Renee,

    Welcome. Great to have you leave a comment. You are right about being as well prepared as you can be or else one stands to lose a lot.

    ~Marcus

    [Reply]

  13. Steve

    Great stuff Marcus.

    Facebook advertising is blowing up right now and the people that take advantage of it over the coming months will have great success if done right.
    .-= Steve´s last blog ..How To Deal With Google PPC Issues – Forget Google! =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:48 pm

    Hi Steve,

    Welcome! I am sure some people will be very successful but the old marketing strategies continue to work so it’s all a matter of choice.

    ~Marcus

    [Reply]

  14. Marty Ware

    Thanks for the quality information. I am yet to try Facebook advertising, but I am getting great reports from others. I hope to use this in the future for my clients once I get a better understanding.
    This has got me started.
    Happy Surfing
    Marty Ware Online Management & SEO Consultant
    .-= Marty Ware´s last blog ..Red Hot Backlink Tips =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:47 pm

    Hi Marty,

    Welcome. Everything at the right time is a good approach to have. Thanks for stopping by.

    ~Marcus

    [Reply]

  15. Wayne Vassell

    Hey Marcus,

    Yeah I hear all the excitement about Facebook PPC right now, like most things it follows trends. Most people get swayed by the new thing in town.

    I actually think it is cool and great for targeted leads, but my advice is to anyone interested, do it and stick with it before the next new trend comes in.

    Nice post buddy.

    Wayne Vassell, signing out…
    .-= Wayne Vassell´s last blog ..Get Backlinks Fast or Take Time Like Finely Aged Wine? =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:45 pm

    Thanks Wayne. Yes just sticking with a few strategies is what counts because there will always be a new way like you say.

    ~Marcus

    [Reply]

  16. Ryan Yokome

    Hey Marcus,

    By far one of the most powerful ways to market and generate leads. There are very few people that know “how” to properly market through Social Sites. I once heard Jonathan Budd say he used FB 95% of the time to generate leads.

    Most people waist a TON of time doing useless things which really sucks!

    Great post Marcus!
    .-= Ryan Yokome´s last blog ..3 Body Language Tips To ‘Read People Like An Open Book’…. =-.

    [Reply]

    Marcus Baker Reply:
    May 26th, 2010 at 8:43 pm

    Hi Ryan,

    Great to hear your feedback my friend. I think you are probably spot on when it comes to most people wasting time.

    ~Marcus

    [Reply]

  17. Susanna Hess

    Hey Marcus,

    I haven’t done any Facebook advertising either. I like your list, and I think the last point there is the biggest.

    Having someone available that can show you how to do something right is HUGE! After all, time is money… ;)

    Cheers!
    Susanna

    [Reply]

    Marcus Baker Reply:
    May 27th, 2010 at 1:40 pm

    Hi Susanna,

    I agree with you on that one especially when one knows nothing about it. Thanks for stopping by again.

    ~Marcus

    [Reply]

  18. Tristram Lodge

    Hi Marcus,

    The first one I did was the old MSN one and got stung, My fault! I have lookied at Google but as you say you do need a big budget when starting out which I didn’t have. I will have to look more closely at Facebook and watch the webinar. Thank for sharing.

    Tristram Lodge
    .-= Tristram Lodge´s last blog ..This Is A Reason Why You Must Own A Piece Of Internet Real Estate. =-.

    [Reply]

    Marcus Baker Reply:
    May 27th, 2010 at 1:15 pm

    Hi there Tristram,

    There is always a lot to to learn. I still think the best advice is to focus on what you most enjoy and not do too much at the same time.

    ~Marcus

    [Reply]

  19. Stacy

    What a valuable post, thank you Marcus! I have not yet tried either FB or PPC advertising and you’ve answered some questions that I have!

    Stacy

    [Reply]

    Marcus Baker Reply:
    May 27th, 2010 at 1:06 pm

    Hi there Stacy,

    Welcome. Pleased my post has been of some benefit to you. Thanks for coming around and taking the time to leave me a comment. Much appreciated.

    ~Marcus

    [Reply]

  20. Nick Unsworth

    Hey Marcus!

    I ran a couple simple A/B tests using FB ads and I was blown away. In my first week I was paying as high as 90 cents a click and was getting 22% of people opting into my free social media crash course.

    Then once I had a few people in my target demographic that “liked” my page I ended up bringing the cost per click down to 23 cents per click and I was converting 39% of clicks to opt-ins which was incredible.

    The majority of my stuff is free so now I just need to work on the back end product to monetize the process then I’ll be running them around the clock if that conversion stays put.

    All in all, the experienced opened my eyes to a very exciting new world on FB. I highly recommend that everyone just tries it out with $50 to see the power of it.

    Looking forward to connecting with you online!

    Cheers,

    Nick

    [Reply]

    Marcus Baker Reply:
    May 27th, 2010 at 12:43 pm

    Hey Nick,

    Welcome and thanks so much for sharing your experiences with us. From what you say it sounds like Facebook advertising is well worth looking at seriously.

    ~Marcus

    [Reply]

    Nick Unsworth Reply:
    May 27th, 2010 at 2:18 pm

    Happy to share, and thanks for getting this thread started…lots of great info.
    .-= Nick Unsworth´s last blog ..Viral Video Case Study & Contest =-.

    [Reply]

    Marcus Baker Reply:
    May 28th, 2010 at 5:19 pm

    Thanks Nick! Appreciate it.

    ~Marcus

  21. Steven Suchar

    Hi Marcus!

    Thanks for sharing your article with me today…I really appreciate it.

    I haven’t utilized Facebook ads just yet, maybe at some point in the future. I love social networking, showing that I am a human being & sparking off relationships along the way.

    Have a pleasant day…your tribal friend Steven Suchar :)
    .-= Steven Suchar´s last blog ..The Unified Tribe Is A MAJOR Inspiration!! =-.

    [Reply]

    Marcus Baker Reply:
    May 27th, 2010 at 12:31 pm

    Hi Steven,

    Great to read your comment and thanks so much for taking the time to read my post too. The best advice is to do what you love then you will be successful so you are on the right track my friend.

    ~Marcus

    [Reply]

  22. Sharon

    Hi Marcus,
    I had great success with content network marketing but it’s amazing how it turns cold. I feel your pain on PPC. I even went to a business who specialised in PPC and still my leads worked out $500 each. A lesson learnt because now I am very careful but have learnt to market smarter.Thanks
    .-= Sharon´s last blog ..Do I Really Need To Set Goals? =-.

    [Reply]

    Marcus Baker Reply:
    May 28th, 2010 at 5:14 pm

    Hi Sharon,

    Welcome and thanks for sharing your experiences too. I guess one just learns as one goes and it’s part of the process. We sometimes expect ourselves to be perfect straight away but this seldom happens.

    ~Marcus

    [Reply]

  23. Rich Hazlett

    Marcus,

    I have not started my facebook PPC yet, but figured I would share my experience on Google with you. When I first started out on Adword about three years ago, I studied and tried to prepare myself before I got into the game.

    When I launched my first campaign, I started generating leads for about $5-8 each and thought I was doing ok. I ended up spending thousands of dollars and had some stretches where I would spend $25 or more and not have a single lead to show for it.

    For a while I backed off of my campaigns and overt time started picking up some new knowledge that has helped me tremendously. I’ve recently started focusing more on ppc and in May I have generated 164 leads with google for 69 cents each. In the past that amount of leads would have cost me almost $1,000 and now I’ve done it for a little over $100.

    If you have been thinking about getting back into ppc, it is definitely work it to spend some time learning some key strategies to lower your costs.

    To your success,

    Rich

    [Reply]

    Marcus Baker Reply:
    May 28th, 2010 at 4:56 pm

    Hi Rich,

    Thanks for sharing that great insight and advice. I agree that understanding some key strategies would be the way to go. Thanks for coming by again.

    ~Marcus

    [Reply]

  24. Facebook Advertising – Latest Facebook Advertising news – Lessons We Learned from Advertising on Facebook

    [...] Facebook Advertising On The Internet – Should You Bother? | Best … [...]

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