In fact ‘attraction marketing’ has pretty much reached ‘buzz term’ status these days. Now you would think that those who throw these words around in conversation so enthusiastically would understand the principles on which the term is based. Not always so. All too often what I hear and the action I observe are in total conflict.
In thinking about this I was reminded of the cafe I almost bought as a business a long time ago. Thank goodness I didn’t, it would have been a total disaster, mainly because it would have been the wrong kind of business for me. However the story about how this came about is worth sharing.
I first noticed “Just Desert” on a balmy summer evening, walking home with some friends after dinner. I’m not sure if it was the bluesy tones of the saxophone player that lured us in like the pied piper of Hamlin or the raucous laughter that seemed to ooze with fun out of every open crack to the outside world.
The owner Annie made us feel as if we were her long last friends. When she heard we were “Just Desert virgins” she insisted we have her speciality, Pecan Nut Tart and home made ice cream, on the house. Admittedly it was a smaller then normal serving but I can tell you it was like nothing I had ever tasted before.
In fact I dreamed of that tart for two nights in a row and on the third I was back for more. Many times over. Except now I was paying for the tart as well as the desert wine and coffee to go with it.
In the months that followed, this cafe was to become my ‘local’. I got on famously with Annie, the rest of her staff, the band and all the others who called it their local.
Often I would see her in the neighborhood and she would insist I come back for a chat and try out her new double chocolate brownies, home made fudge ice cream or whatever else she had conjured up on that day. I also learned a lot from her about desert wines since she had gown up on a wine farm.
Over the next two years or so I spent a lot of money in there but it was not uncommon for her to refuse payment from time to time too.
I got to meet her family and she mine. We shared in each other’s highs and lows and I must have introduced well over 1000 people to her cafe over the years.
The day she sat me down and told me she was looking for a business partner and wanted it to be me came as no surprise. We connected so well in every way. I turned her down because it was the right decision for her business and me. I was simply not looking to be involved in that kind of business. Some months later she decided to sell and retire to France. We are still friends to this day.
If you understand attraction marketing then you will have been able to identify the principles and process in the story I have just relayed. Attraction marketing is not new or a mystery. It’s simple and it works and it can work for you too so that you can have a successful Internet marketing business.
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My goal? Helping you achieve yours.