Choosing the best keyword phrases for your network marketing article does not involve much more than a four step basic process which I am going to share with you here.
The best keyword phrases are the ones that will lead to your article being found. The simple truth of the matter is that unless your network marketing article comes up on the first page of the search results you have very little chance of someone ever reading it.
To increase your chances of this happening, the ideal is to find the highest number of searches with the lowest number of competing sites optimized for each of your profitable keywords.
This is is easier said than done and will require some keyword optimization skills, effort and creativity from you when it comes to choosing keywords.
In my experience if you choose top level type keywords that are very competitive like “network marketing” you may as well not even bother writing the article.
I believe you are better off looking for a number of related long tail keywords to use. These are keyword phrases that consist of more words about the topic and also tend to be more focused. An example might be “network marketing tips for beginners”.
The following four steps are based on this approach. It is not a definitive approach but one I have found to work which is why I am sharing it with you.
Step 1 – Brainstorm for the Best Keyword Phrases
You have an idea of what you want to write about so now you want to see if people are searching for this information and what terms they might use to do so.
Come up with a list of three to four word phrases that you think people would use if they were searching for the information. A good way to do this is to think about what you would search for if you wanted this information.
Step 2 – Refine Your Search for the Best Keyword Phrases
Submit all of the phrases in your brainstorming list to the Google AdWords Keyword Tool. When you click Get keyword ideas, the tool will return a long list of similar keyword phrases that people have actually been using as search terms.
Click the Local Search Volume column heading to sort the phrases from most searched to least searched.
Step 3 – Sort Your List to find the Best Keyword Phrases
Look at the keyword phrases that attract the highest search volume and least competition, and filter the list down to those that would make the most sense in your article.
Step 4 – Target Your List to find the Best Keyword Phrases
Choose one primary keyword phrase and two to four additional phrases from your filtered list to target in your article.
The primary keyword phrase should be the one that is as close as possible to what someone would use to look for the information in your article. The other phrases should be used to draw in readers who use variations of your primary phrase as their search queries.
These phrases will also help to round out your article and make it more readable.
Remember that you should not rely on keywords in a solitary article only but connect various pieces of content on the same topic using the same keywords to get the best results in the search engines.
Let’s hear some more ideas from those of you market successfully using articles and if you ‘re only starting out with this strategy and have some questions then post them in the comments section and those of us who can will do our best to answer them for you.
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[...] Four Steps to Choosing the Best Keyword Phrases For Your Network … [...]
Marcus,
I personally like to have another person (someone not in the industry i.e. I use my wife and mom who are always searching for things) compile a list of keyword phrases used to find my website or product. You’d be surprised at the number of variations two minds can come up with instead of one. Think like a searcher – not a website owner. Nice Post.
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Marcus Baker Reply:
June 10th, 2010 at 1:43 am
That’s a good idea Anthony. I am sure you get a good balance of ideas that way.
~Marcus
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Jordan Schultz Reply:
June 10th, 2010 at 8:32 am
Anthony,
Just had to tell you that’s a really good Idea. I have my girlfriend help with a lot of stuff, but that’s a new one.
Jordan Schultz
~Social-media-Specialist~
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Marcus Baker Reply:
June 10th, 2010 at 6:54 pm
Awesome how we can help each other with ideas Jordan!
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Golf Simulator Reply:
June 23rd, 2011 at 7:30 am
Always try to target less competitive long tail keywords to start with. Once you get ranked for it, start optimizing your website for competitive keywords.
Anthony Reply:
June 10th, 2010 at 10:57 pm
Hey Marcus & Jordan,
Glad you could use the idea. Sometimes we have to think outside our little online community. Glad I could help.
Anthony
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Marcus Baker Reply:
June 11th, 2010 at 2:00 am
Thanks Anthony. Have a great weekend.
~Marcus
Wow Marcus,
I love how easy you made this. Simple step by step plan.
Thank you!
Susanna
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Marcus Baker Reply:
June 10th, 2010 at 6:55 pm
Thanks Susanna. I hope people find it useful. It does work if one does it diligently.
~Marcus
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Marcus these are some great points get keywords down and start ranking for some and you will have a target audience that is looking for the information you offer which is powerful indeed. Aside from keywords I would advise on how people structure their articles to don’t use big blocks of words but 2-3 sentence paragraphs. Someone may find your article but if it reads like a novel they very well may move along.
Steve Shoemaker
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Marcus Baker Reply:
June 10th, 2010 at 6:53 pm
That’s spot on Steve. Simple and succinct and easy to read in terms of layout makes a huge difference. Thanks for sharing that awesome tip.
~Marcus
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[...] Four Steps to Choosing the Best Keyword Phrases For Your Network Marketing Article | Best MLM Lead T… [...]
Hey Marcus,
Great job breaking this down! A lot of individuals skip this important process because they think is difficult. Now, I do know it can be somewhat boring at times. But it must be done!
Chat with you later…
Josh
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Marcus Baker Reply:
June 10th, 2010 at 6:52 pm
It’s a bit like digging the foundations for a house Josh, people just want to focus on the pretty bits which will all just fall down if the foundation is not dug.
I actually enjoy keyword research. I like the challenge of finding money keywords because then I know whatever is use them for will be worth my time.
~Marcus
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Hi Marcus,
I use a similar strategy to yours. Brainstorm then work my way through the process by using Google Adwords Keyword tool.
The trick is to find the perfect balance between least competitive and highest search volume and to craft a free flowing article around these words. Like anything it takes time and practice to get it right.
Thanks for sharing.
Ryan
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Hey there Marcus,
This is a great step by step process in choosing the best keywords. #4 is one that hits home with me as it’s important to refine who your market is.
Makes working this business much easier.
Have a great day,
Jerome Ratliff
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Marcus Baker Reply:
June 10th, 2010 at 4:38 pm
Thanks Jerome. I think working through it step is the best approach and I appreciate your feedback on this.
~Marcus
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Aloha Marcus, enjoyed reading your post and valuable content on keywords phrases. Most of us, who maybe new would think about this little tip that is large to networking. Thanks for sharing! Lani
PS..Drop by and visit me and leave me a sweet note and/or Tweet! Mahalo
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Marcus Baker Reply:
June 11th, 2010 at 1:53 am
Hello Lani,
Welcome to my blog.
Great to have you visit and hear that my post was helpful. I certainly will visit your site to say hi.
~Marcus
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Marcus I like your step through approach, I use a similar approach. Like Ryan mentioned, I look for a combination for competition and search volume. The tool I use, Market Samurai also supplies helpful analysis and recommendations.
Make it a great one Marcus!
-James
James Hampton recently posted..Stop Procrastinating – Start Your Home Based Business!
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Marcus Baker Reply:
June 14th, 2010 at 7:04 pm
Hi James,
Thanks for your comment. Market Samurai is a very powerful tool to use.
~Marcus
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thank you!I learned a lot from this article.
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Marcus
Yes your right about finding these money words because most marketers understand that they have to find long tail keywords but they pick keywords that are so obscure that no one is searching for them enough for their article to get found.
Search volume is still important. One thing to add as well is the Avg PR of each of the top ten Pages ranking for your keyword. The lower the avg PR of the top ten the easier it is to leap frog them.
A kool free tool to get this information is call Traffic Travis.
I will let your vistors google the name to find the tool but the SEO Analysis feature will tell you the PR’s of each of the top 20 pages in google, the number of backlinks, the total backlinks of .gov and .edu, whether or not the site is listed in Dmoz, Yahoo directory and some handy other information.
Hope that helps
Paul
Paul’s Business Ideas recently posted..Tips On How To Publish A Newsletter To Promote Your Home Business
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Marcus Baker Reply:
January 31st, 2011 at 8:30 am
Hi Paul,
Thanks for leaving your comment and for adding the useful tip about Traffic Travis. I had never heard of this.
There is always something new to learn which is why I love having people such as yourself visit and add to the discussion.
~Marcus
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Very cool, I am just starting to learn about search engine optimization, so I am reading every article I can find, thank you very much for yours.
Stacy Renee
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Marcus Baker Reply:
January 25th, 2011 at 4:55 am
Hi Stacy,
It is a wide subject and there are varying opinions of course so good to read as much as you can, try things and then make up your own mind.
Thanks for stopping by.
~Marcus
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Thanks for the info. I’ve only just started my site and researching SEO so I don’t have anything to offer other than my thanks
.
i’ve bookmarked your site and will explore some more after some sleep.
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Marcus Baker Reply:
January 25th, 2011 at 4:46 am
Hi Troy,
I appreciate your visit and hope that you will find more useful posts whenever you come back.
~Marcus
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Taking the time to brainstorm makes a world of difference. It’s worth the time it takes in the end.
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Marcus Baker Reply:
January 25th, 2011 at 4:37 am
It’s an important part of the process. Thanks for your comment.
~Marcus
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Great post! Thank you.
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Thanks for the pointers.
One thing maybe you can answer:
I’ve used the Google keyword tool extensively and also one other piece of free software called Web CEO (not sure if you’re familiar with it).
Each return wildly different values for monthly search volume – usually the data from Google is many times higher. Which would you think is likely to be closer to the real value?
Also one other thing – do you know if keyword order is represented properly on the Google keyword search tool? If I change around the order, it seems to return the same result, but I’d imagine that one sequence is more popular than another. For example:
‘Yellow Widgets’ &
‘Widgets Yellow’
often return the same monthly search volume, but I’d intuitively guess that one is more popular from the other. But I suspect Google rolls both results together in the keytool search volume. What do you reckon?
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Sure, four steps to next project
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Long-tail, Long-tail, Long-tail! I always tell people and they never listen. Micro Niche Generator exists for a reason.
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Marcus Baker Reply:
February 28th, 2011 at 10:51 am
I agree that long tail keywords are very important and a lot of people ignore these.
Is Micro Niche Generator the same as Micro Niche Finder?
~Marcus
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mini mini Reply:
May 30th, 2011 at 8:01 pm
okay now I understand.. By honestly I just found out that having a long tail keywords can easily get your website rank.
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Marcus Baker Reply:
May 30th, 2011 at 8:45 pm
These things are not static. They change as the net develops. Long tail keywords are important now and can definitely help to get your site ranked.
~Marcus
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Sorry, yes I meant Micro Niche Finder. That and Market Samurai.
Ethnobotanicals recently posted..Re- B alvaris
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Marcus Baker Reply:
February 28th, 2011 at 12:35 pm
OK, thanks for answering that. I have both although tend to use MS more. Do you know where I can find a series of training videos on MNF that are as good as those provided by MS?
~Marcus
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Your four steps definitely seem to simplify SEO, I’ll definitely be forwarding this thread to some of my friends who are newer to internet marketing and SEO, thanks!
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Marcus Baker Reply:
March 21st, 2011 at 6:27 am
Hi Sarah,
Pleased that this post was useful. Appreciate you leaving a comment too.
~Marcus
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I see that you also suggest using the free Google Keywords Tool to do keyword research. In fact, I bought the Market Samurai but hardly use it although I know it is a very effective tool as well. But to have it powered up and to wait for it to return results is just so time consuming to me.
By the way, the steps you suggested above is more or less what I do as well when it comes to researching keywords.
Audrey recently posted..KidKraft Table And Chairs – The Various Sets To Choose From updated Tue Mar 23 2010 11-31 pm CDT
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Marcus Baker Reply:
April 4th, 2011 at 7:39 am
Hi Audrey,
Thanks for stopping by and leaving a comment.
I have to admit that I also have Market Samurai and most times don’t use it for the same reasons you give. Does it seem to be getting slower with returning results or is it my imagination?
~Marcus
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I hope you can continue this type of hard work to this site in future also..Because this blog is really very informative and it helps me lot.
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Marcus Baker Reply:
April 6th, 2011 at 3:15 am
Pleased you find this blog useful.
~Marcus
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Thanks lot 4 your 4 Steps. So useful to us.
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Marcus Baker Reply:
May 9th, 2011 at 3:09 am
Pleased you found the steps useful.
~Marcus
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Thanks a lot!! Your four steps really help me a lot to redesign my keywords!
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Marcus Baker Reply:
May 25th, 2011 at 3:35 am
Pleased the post was helpful.
~Marcus
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great By the way, the steps you suggested above is more or less what I do as well when it comes to researching keywords.
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Marcus Baker Reply:
May 30th, 2011 at 9:14 am
Hi,
Awesome. Thanks for leaving a comment.
~Marcus
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hi Marcus
Great post. I became fan of your blog. Going to check it every day.
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Marcus Baker Reply:
June 11th, 2011 at 7:20 am
Thank you. Hope you find more useful posts.
~Marcus
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Excellent advice I will try to use some of what you have written.
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Marcus Baker Reply:
June 15th, 2011 at 9:17 am
Great Bob. Hope you find it useful.
~Marcus
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This is indeed an informative article related to marketing.All the steps defined will definitely be of great use to me! Thank you for sharing this knowledge with us!
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Marcus Baker Reply:
June 27th, 2011 at 1:43 am
Hi,
Great to hear that these steps are useful. I appreciate your comment.
~Marcus
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I think that thanks for the valuable information and insights you have so provided here .
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Marcus Baker Reply:
June 30th, 2011 at 2:59 am
Pleased you found this information helpful.
~Marcus
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Hi Marcus,
This is my first visit. Nice article. I just see what I faced when first launching my site, but then I see what I can improve in the next marketing campaign. “Find you best keyword” –> I’m gonna add some more high traffic keywords after doing research
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Marcus Baker Reply:
July 24th, 2011 at 9:05 am
Hi there and welcome to my blog!
Pleased to hear that this post was useful. Choosing the best high traffic keywords when you launch a site is really important.
Come back again soon.
~Marcus
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Was looking around for some information on choosing which keywords to take for my new starting website (about Easter 2012) and this article was really helpful. Just wanted to thank you.
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Marcus Baker Reply:
July 30th, 2011 at 9:33 am
Hi,
I am pleased you found this post useful. Wishing you all the best with your new site.
~Marcus
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Dear Marcus,
Thank you for writing this amazing article! I’m new to websites, seo, internet marketing, keywords and all that stuff and I’m glad I found your article it helped me more than you can imagine (seriously). Keep up the good work!
-Brad
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Marcus Baker Reply:
October 2nd, 2011 at 5:32 am
Hi Brad,
Welcome and thanks for the great feedback. I am pleased this post was useful.
~Marcus
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I agree with everything you have mentioned with selecting your keywords, its often very challenging to choose correctly but with info broken down like this just makes it so much easier thanks.
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Marcus Baker Reply:
October 2nd, 2011 at 5:28 am
Hi,
Welcome! I am pleased you found this post useful.
~Marcus
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I would like to hear more from you on whether you’ve been able to isolate any good techniques for distinguishing “buying” keywords from just high search/low comp keywords…
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Marcus Baker Reply:
October 2nd, 2011 at 5:13 am
Hi,
I can’t say I have found any specific techniques for isolating “buying” keywords but maybe somebody else who read this can share their tips.
~Marcus
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Awesome four steps, this will help me a lot in my articles
business process outsourcing recently posted..Rhombus Technologies Custom Software and Web Application Development, Call Center and Business Process Outsourcing (BPO) Company India
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Marcus Baker Reply:
October 2nd, 2011 at 4:42 am
Hi,
You are most welcome. Pleased you found the tips useful.
~Marcus
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This is a nice tips on keyword selection. Thanks marcus, much appreciated
Regards
Pankaj
speech therapy for aphasia recently posted..Hot Stone Massage – Aroma Therapy Oh My
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Marcus Baker Reply:
October 2nd, 2011 at 4:41 am
Hi Pankaj,
Welcome and thanks for the feedback. I am pleased the tips were useful.
~Marcus
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Great write up, thanks for the KW tip, will apply on my site for sure ! Seems like long tail takes a shorter time than main, but does it worth the time to do a longtail one ?
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Marcus Baker Reply:
August 29th, 2011 at 8:37 pm
In my opinion using a group of related long tail keywords rather than just one works well.
~Marcus
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Marcus,
Do you actually work in the network marketing field and if so how has it been for you?
Suze
How To Get Custody recently posted..How To Get Custody – Learn how to get custody of your kids updated Sat Aug 20 2011 7:23 pm CDT
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Marcus Baker Reply:
August 29th, 2011 at 9:18 pm
Hi Suze,
Great to have you visit and leave a comment.
I do work a network marketing income stream Suze. I first got involved some 8 years ago and for a long time it was very challenging.
I believe that one will only be successful of one is prepared to go through the personal development required to be successful and that takes as long as it takes.
As for the business model itself. It is a brilliant if you are with the right company for you and with the best team for you too.
Are you in network marketing Suze and how has it been for you?
~Marcus
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niec tips on keyword research.. i personally prefer low hanging fruit, long tail
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Marcus Baker Reply:
October 2nd, 2011 at 4:36 am
Hi and welcome!
I agree with you. Why struggle to pick fruit at the top of the tree when there is more than enough lower down.
~Marcus
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Everyone seems to say that you should focus on high volume keywords with low competition. What, in your opinion, constitutes high volume and low competition? I haven’t been able to get the right mix so far, alternating between success and failure for my efforts!
Liz recently posted..Storkcraft Soom Soom Toddler Bed – Cute And Solid
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Marcus Baker Reply:
September 8th, 2011 at 3:11 am
Hi Liz,
Thanks for leaving a comment here.
There are so many conflicting thoughts about keywords depending on who you speak to.
I think it depends on what the keywords are for.When it comes to a new site one needs to use keywords that are being searched for at least 80-100 times a day with less than 30 000 competition.
Depending on the niche you’re in, this may well almost be an impossible combination for most primary keywords.
There is a widely believed thought that using a combination of long tail keywords (phrase type) with less searches and competition is more effective than focusing on primary keywords.
I use both of the above an while I have had success with some, there are many keywords I expected to be successful that weren’t.
~Marcus
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Searching keyword has already been a fight.
Thx for this method, I work also on long tail Keyword
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Marcus Baker Reply:
October 2nd, 2011 at 1:45 am
Hi Mark,
Welcome and thanks for letting me know that you liked this method.
~Marcus
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Is anyone still having success with articles focused on keywords? I used to get visitors from articles but lately it doesn’t seem to drive much traffic.
I am trying to find new methods of driving traffic without paying an arm and a leg!
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Marcus Baker Reply:
September 30th, 2011 at 8:01 am
Hi Debbie,
Good question and I’s be interested to hear what others think too. I have not article marketing for a while. Hopefully some others will add their comments here on this topic.
~Marcus
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Great article but you could also tell people that when it comes to keyword research and new sites, it pays to put up a post or page on a keyword with higher competition and let it age for a while. In the meantime work on low competition phrases as defined in the reply back to Liz above. As your site gets more authority in Googles eyes by ranking well for low competition phrases, your page with the high competition keyword is aging nicely and will eventually become much easier to rank. Yes Google ranks pages not sites but when the pages/posts are internally linked to well ranked posts it helps a lot
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Marcus Baker Reply:
September 30th, 2011 at 6:57 am
Hi Laura,
Welcome and thanks for adding to the discussion here. That is is a great approach you outline in your comment. Thank you.
~Marcus
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Hi Marcus, great tips on finding keywords. Like you, I´d prefer the long tail strategy. It´s much easier to rank high fast with the long keyword and increase your position with shorter variations over time. Then built some strong backlinks to your sites, e.g. in-content links on .edu blogs and you will see your site on front page of Google in no time.
Mike recently posted..How to Get Free Edu Backlinks that Score
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Marcus Baker Reply:
September 25th, 2011 at 1:02 am
Hi Mike,
Welcome and great to have you visit and leave a comment.
The trap so many people fall into is that of choosing too competitive primary keywords. Great to hear that the long tail approach works for you too. This is a great resource on keywords too – http://www.viperchill.com/keyword-research/
~Marcus
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Hi Marcus
Thank you for sharing the great information I have been doing research on the keywords for sites but I was not getting the best keywords for the site but thanks to you for sharing this Information.
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Marcus Baker Reply:
September 28th, 2011 at 8:00 am
Hi Jhon,
Welcome and I am pleased this information was of help to you. Using keywords effectively takes practice but like with everything, the more you do it the better you get.
~Marcus
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Great information I found here, I do some keyword research but I fail to get effective keywords. This is a great help to me to find and research effective keyword for high page rank! Thanks much!
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Marcus Baker Reply:
October 5th, 2011 at 7:31 am
Hi William,
Welcome! I am pleased this post was useful.
~Marcus
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I also love using people with no experience with SEO to help me with my keywords. It’s hard for me to think with “that mind” today.
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Marcus Baker Reply:
February 10th, 2012 at 9:21 pm
Hi Lily Rose,
Getting a fresh perspective is so important. We do get to a point where we are almost no longer able to to think like people who are nor marketers.
~Marcus
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