Five Email Marketing Tips To Help You Build Smoking Relationships With Your List

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Following on from my post yesterday in which I suggested the most important thing you can do as a marketer is build a list and develop a relationship with that list, I’ve had a few people ask me to give them some email marketing tips so I thought these may help you too.

Email marketing is often not given the attention it deserves which is a bit short sighted considering it’s our primary list building tool.

Opinions about what works and what doesn’t vary greatly when it comes to email and  what I’m going to cover is by no means a definitive guide.  I suggest you try things out and monitor your percentage of  mail opened and the click through rate. When something works don’t change it and when it doesn’t, well duh……

1.Use an auto responder

OK so you’re thinking this is obvious but believe it or not I still come across people out there who do not want to spend money on this tool. I don’t get it. Would a carpenter be without a saw??? Right so you MUST have this tool. It will save you time, help you to manage your email campaigns and track them.  In my opinion the best one to use is Aweber. The interface is very user friendly and they offer a wide variety of options.

2.Once a day, twice…. more?

I have no idea. Some people love getting emails every day and others hate it and unsubscribe. So what? Personally I think frequent is best so I keep in touch with my list six days a week and sometimes more than once a day. Remember these are people who you want to develop a friendship with. Unless you stay in touch with friends they will go elsewhere. I believe emailing your list frequently is fine as long as you are providing….

3.Value

This means you are not constantly sending out sales letters suggesting they buy the next greatest product you’ve just come across. The principle remains the same -  give more than you take! It’s not very difficult to do this. Some easy value emails to send out include invitations to free marketing webinars as well as setting up your auto responder to send out a mail every time you post to your blog.

4.Personalize, Personalize, Personalize

Does the vast majority of email you receive  look the same? Boring!  If you personalize your mail even in a small way, you will stand out from the crowd and that is something you should be doing with all your marketing. Two simple ways that won’t compromise the integrity of your mail is use a different font, bold a line or two or change the color and add a customized signature like mine on the right. You can do this by signing up for one for free at Wisestamp. You’ll be able to use it for your usual email as well as copy and paste the html to your auto responder  emails.

5.Respect your audience

Remember you are writing to real people, busy people who probably get far too much email anyway. Give them what they want. Ensure your content is relevant, brief and interesting. Learn how to use words creatively, naturally and effectively by learning more about  copy writing.

It would be great to hear what you have to say about email and what your tips are if you have any to share with us. Leave a comment and please spread the word by clicking the “Bookmark and Share” button below, or by sharing it on Facebook & re-tweeting it on Twitter above.

My goal? Helping you achieve yours.

Click Here To Learn How I Generate Leads On A Daily Basis And How This Same System Assists Me To Build Relationships With My List