Is Being Lead Generation Obsessive Serving Your Network Marketing Internet Business?

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We hear it over and over again – without leads you have no business. I agree but is it possible that you could be so obsessed with generating leads for your network marketing Internet business that you could be missing diamonds in the masses?

I was once  employed by a company with a higher than usual staff turnover. This happens when the mighty dollar is valued more than the people who make it possible.

At a meeting one day, the HR Manager announced that the company was spending far too much money on recruiting and training new employees.  She wanted us as managers to brainstorm how we could reduce this spend.

The ingenuity that poured forth was remarkable, albeit misdirected. I heard everything from offering current staff a meagre cash gift for introducing new job seekers, to moving away from recruitment agencies in favor of cheaper online options.  These were all good ideas but missing the actual point as far as I was concerned.

“Why don’t we just stop recruiting and training new employees ?”  I asked. Everybody laughed.

“If we figured out how to better keep our employees then there would be no need for us to be having this discussion.” The laughter became a stony silence. Had I hit a nerve? You bet.

Unfortunately although the company was most enthusiastic about my money saving suggestion, they were still not prepared to do what was required to make the saving – look after their people. I left the company not long afterward.

Any successful shop owner will tell you that making an effort to keep existing customers is just as, if not more important than finding new ones.

The network marketing industry is about people everybody says. So do YOU really look after the people who are already in YOUR network before finding more?

Who are your people? They’re not just your sponsored team members but  I believe everybody with whom we come into contact. This means your team, your leads, the people who comment on your blog, your Facebook friends etc

We tend to be obsessed as Internet marketers with ‘en masse’  - the  more the better – more site traffic, more leads , more Facebook friends…  more, more and more…

There’s no disputing the immense power of the Internet to mobilize in number and while this is useful of course and has the potential to be lucrative when it comes to affiliate commissions, how do you make this serve your network marketing goals?

Fantastic if you can get 300 leads a day but can you really explore the suitability of all these people as close business partners?

When I was a school teacher my first priority was not to teach children but to develop the desire and passion within them to love learning so that they could become independent learners for life.

Can this philosophy be applied to network marketing? I believe there are other network marketers who understand the power of this thinking.

Some of the most successful network marketers I know have not personally sponsored more than a dozen or so people. Their success has come from developing and mentoring  each and every one of these;  not to become marketing clones of themselves but to genuinely help them find the way to success within themselves and then teach them to do the same with their team.

This is the power of network marketing. The magic of duplication does not lie in whether they can market in the exact same way as you but whether you can ignite and guide the free enterprise spirit within them and teach them to do the same in others.

Am I saying we should give up generating more leads? No. However have you really explored the true potential that exists within the group of people with whom you have already established some level of contact? For example have you seriously tried to have a conversation with each and every one of your Facebook friends? I certainly can’t say I have.

As for your team, how much time do you spend mentoring them to step outside their comfort zone or if they don’t do you simply let them go? Didn’t you choose them because you believed they could be successful?

So generate more leads but don’t become so obsessed with ongoing lead generation that you miss the gems that are already right under your nose.

I’d love to hear your thoughts about this so please leave me a comment and if you enjoyed this post please share it on your social networks. Thank you.

My goal? Helping you achieve yours.

Post Photo: Laura Leavell

Technorati Tags: internet business, lead generation, Network Marketing