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focus Whats the Focus of Your Network Marketing Internet Business?I frequently read posts suggesting that network marketing Internet business owners should be focused in their endeavor. I agree but until you know what your focus is, how can you know what to focus on?

By the time you get to the end of this post I want you to know without a doubt what your focus is, then you’ll know if you are on the right track or whether you  need to make some changes.

For convenience sake and for the purposes of this post I’m going to narrow this down to a choice of two but I am well aware that it may not be as clear cut for some people. For instance some may market  mostly offline and only use online strategies to compliment their marketing.


Which of the following best describes your business?

  • I am business owner  who uses Internet marketing  to promote multiple streams of income which includes network marketing.
  • I am a business owner who uses the Internet as a primary marketing vehicle to promote my network marketing opportunity  and I also market affiliate and [maybe] my own products.


At first glance the above statements may appear to be the same but if you read them again  carefully, you will hopefully notice that the focus is different in each.

Internet marketing is concerned with promotional methods which might include blogging, articles, videos, social media, PPC etc.

Network marketing is concerned with talking to and  recruiting suitable people to join a network marketing opportunity.

Of course you might be saying that you do both, but they are quite different so where is your focus? What is the most important aspect of your business, what do you need to be doing to achieve this and are you doing it?

Clearly if you are stuck in the nuts and bolts of how to market using the Internet and you hardly ever talk to people then network marketing is not your focus. If you want it to be then you must find the quickest, easiest way to use the Internet to bring you people with whom you can establish relationships with a view to talking to them at some point about network marketing.

There’s no need  to become an Internet Marketing specialist who knows how to use every single method available because it’s unnecessary. You need to talk to people so if you aren’t, why aren’t you? Is it possible that you could be hiding behind the “how to” rather than getting on with the “doing” ?

If you want to be an Internet marketer then focus on everything that will make you one. If you want to be a network marketer who uses the Internet then use it only as a means to taking you to your focus which is talking to people.

Right now it’s up to you.. Do you agree or not? Have I helped you to re-evaluate what your focus is? Are you on the right track or will you be making some changes? Have your say by leaving me a comment and please share this with your followers on your social networks if you feel they will derive some value from reading it. Thank you.

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