Have you been setting goals and ‘trying’ to believe in yourself without experiencing the success you wanted? Then this post may just shed some light on changing your situation.
In step 2 of his 7 step model, Noah St John who wrote The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness, shares some powerful insights about why we often fail to achieve our goals.
More importantly he provides us with an alternative approach. In my opinion network marketing is already perfectly structured to embrace this approach but doesn’t seem to do so on any major scale.
In this post I want to summarize these insights and open the discussion about why network marketing is not working as it could.
Don’t Believe in Yourself? Here’s why…
Can you ever know the color of your own eyes without the help of others telling you what the color is or without a mirror to see them for yourself? No, because you can never see your own eyes from within.
What if that mirror was to be distorted though or what if what people told you was untrue? Then you’d believe this because how would you know any differently?
The same is true when it comes to what you believe about yourself.
You have been told numerous lies by others, picked up countless untrue self beliefs and looked into so many distorted mirrors that you can no longer see who you are and what you’re capable of.
Noah St John calls this “head trash” – self limiting lies you believe about yourself.
Because of this “head trash”, you have no understanding of your infinite value so you don’t believe in yourself or know what you’re truly capable of.
How This Impacts on Your Goal Achievement Efforts…
Even if you’ve only been involved with network marketing for a short time you’ll have been told that to be successful you must set goals and believe in yourself.
The problem is that when you do this, you turn to yourself to believe in yourself, but in effect you’re turning to the least capable person to know what you’re truly capable of.
It’s no wonder then that you don’t believe in yourself and don’t achieve your goals. The solution is not to do any more goal setting workshops. You know all you need to know about setting goals.
The Solution is…
finding a way to believe in yourself. However if you’ve been looking to yourself to make this happen there’s every chance you’ve not been successful, yet.
Noah St John writes that what you really need is the support of people who believe in you more than you believe in yourself.
There is nothing wrong with being told to believe in yourself but there are two stages that must happen first BEFORE you can believe in yourself.
Most other tradtional success programs miss the first two stages.
Stage 1 – Someone believes in you.
Stage 2 – You believe in someone else.
Stage 3 – You believe in you
Loving Mirrors and Safe Havens
You need others to believe in you first. Someone who looks at you and sees your full capacity and potential for greatness. This could be a friend, teacher, coach or mentor.
Noah St John calls these people, our Loving Mirrors and Safe Havens.
A Loving Mirror is a person who gives you unconditional support. This is someone that sees you can do it, knows you can do it before you know you can and holds you to this.
A Safe Haven is a Loving Mirror in the work or business situation. This is someone who sees your capacity and potential, holds you to a higher standard and keeps you accountable to the demands of business.
In other words, a Safe Haven doesn’t let you get away with NOT living up to what you’re really capable of.
Safe Havens and Network Marketing
Network Marketing is structured in such a way that we all have an obvious Safe Haven – our sponsors.
And in turn we as sponsors are able to be Safe Havens to our associates.
A sponsor has everything to gain financially and otherwise from coaching an associate to success as does the associate on the receiving end. This is one of the core benefits of having a network marketing business.
While this is a perfect setup in theory, it’s obviously not working in practice or else we’d have a much higher success rate in our industry.
Why is this the case?
The idea of a sponsor being a coach and mentor is not a new one to network marketers. You don’t have to go very far to find just about everybody calling themselves a coach.
In my opinion few people really understand what it means to be a coach of the Safe Haven kind though.
Being a coach is not just about passing on information about ‘how to market’, it’s about holding a vision of our associate’s success until they are able to do this themselves.
It’s about actively helping our associates to believe in themselves.
I know many successful network marketers who have achieved success by using a success coach other than their sponsor.
While this is fantastic initiative, should we really have to spend additional resources on what our sponsors should be doing anyway?
I believe too many sponsors are doing little more than introducing new associates to an opportunity and showing them how to market, but what are they doing about helping their associates with the most challenging aspect of all – believing in themselves?
One often hears that you should not rely on your sponsor to be successful. I agree that you have to put in your own work to be successful but from a coaching to success point of view, I believe your sponsor must accept the responsibility especially since they will benefit from your success.
Shouldn’t we be looking for sponsors who can be the Safe Havens that we need and shouldn’t we be expecting them to take an active role in this process? I do.
Naturally we should be doing the same for our associates.
Why are sponsors not the Safe Havens they should be?
Maybe they have been ignorant about taking on this responsibility or could it be that new people just haven’t learned the skills to be able to do this so early in the game?
One thing is for sure, unless we are role modelling this Safe Haven function to our own associates they will not be role modelling it to their associates which means we will not be maximizing our role in helping our immediate and extended downline to achieve the success we want.
Now it’s over to you, what do you think about this? Join in the discussion by leaving a comment.
Be Happy!

PS: If you want more details about Loving Mirrors and Safe Havens consult Noah St John‘s work directly. Also check out my previous posts in this series.
If you haven’t yet downloaded your free Top 30 Afformations for success in Network Marketing see my previous post, Afformations for Your Network Marketing Internet Business



Hi Marcus,
Another very powerful message! It is absolutely crucial that we pick the right sponsor. Unfortunately that’s not always so easy. A lot of them think their job is done as soon as we sign on the dotted line. I like your suggestion about picking a mentor (besides your sponsor.)
Can’t wait for the next part in your series. Really great stuff!
Ilka
Ilka Flood recently posted..Why Is Teamwork Important For Your Network Marketing Success
[Reply]
Marcus Baker Reply:
February 26th, 2011 at 3:58 am
Hi Ilka,
As you say it’s a crucial relationship so we need to be as sure as we can be that we have chosen the right person who can believe in us before we get there ourselves.
Thanks for leaving a great comment.
~Marcus
[Reply]
Interesting Marcus,
I’ve never thought about either the Loving Mirror, or the Safe Haven.
It makes a lot of sense though. I can see how these people have helped shape my business in ways it never would have been if they weren’t there. I’ve just never had such delightful names to give them.
What do you suggest for those who haven’t found their Loving Mirror, or maybe even their Safe Haven?
Thank you for such a thought provoking post!
Susanna
Susanna Hess recently posted..Video Branding Gone Wrong – 5 Common Mistakes to Avoid
[Reply]
Marcus Baker Reply:
February 26th, 2011 at 4:06 am
Hi Susanna,
Yes I agree the terms Loving Mirror and Safe Haven are so wonderfully accurate in their descriptiveness.
I guess the easiest solution here is to actually follow the process in Noah St John’s book to find these as he sets it out so clearly.
At the end of the day it is making sure you have someone, preferably your sponsor in network marketing that you KNOW believes in you.
If your Sponsor is not going to be the person then perhaps the next best solution would be to employee the services of a professional coach.
Thanks for adding to the discussion here Susanna.
~Marcus
[Reply]
Marcus,
Very wise words you have here.
I like the 3 steps to confidence:
Stage 1 – Someone believes in you.
Stage 2 – You believe in someone else.
Stage 3 – You believe in you
And how this reflects upon us to be good sponsors to our downlines.
Our downlines need exactly what you described:
1) Us to believe in them.
2) They believe in Us.
3) They believe in themselves to succeed.
That is then OUR success!
To be a leader, with a servants heart!
Duplicate:
Make them believe they are Leaders with a servants heart. Then they act. Then they reap success.
Again Marcus, Awesome article here. I agree totally.
as you say: “actively helping our associates to believe in themselves.”
~Robert
Robert Peil recently posted..MLM- Figures Don’t Lie- But Liars Do Figure
[Reply]
Marcus Baker Reply:
February 23rd, 2011 at 4:20 am
Hi Robert,
Great to have you visit and thanks for leaving such a valuable comment.
I think sometimes we are so in need of someone believing in us that we don’t allow ourselves to help others to do this.
It starts with us getting the help we need to believe in ourselves and then passing this on. Like you say to be a leader with a servant’s heart.
~Marcus
[Reply]
Hi Marcus,
An very important point you have brought to focus. People won’t be interested in your company as they would be in you if you give them a belief that you are the vehicle they would ride on to success. Infact a sponsor’s work starts as soon as he signs a new prospect of coaching him. We should be associating more with people who provide a safe heaven and a loving mirror for us. I know it is difficult but be like them and you will find like minded individuals. Great Post.
Lali Sandhu recently posted..How To Get InExpensive Keywords!
[Reply]
Marcus Baker Reply:
February 23rd, 2011 at 4:11 am
Hi Lali,
Thanks for adding to the discussion here.
You are right. When if we can be Safe Havens and Loving Mirrors we will attract others who will want to duplicate the same.
~Marcus
[Reply]
Coaching to your marketing associates is key to success of your business. Your associates should be very well trained and informed about every secret of your product.
I Like Your Post.
nazimwarriach recently posted..Coolhandle
[Reply]
Marcus Baker Reply:
February 26th, 2011 at 3:53 am
Hi Nazim,
Thanks for your comment. It is important for your associates to KNOW that you believe in them then they will start to believe in themselves.
~Marcus
[Reply]
Finding the right sponsor for me needs an analytical skill which I lacked .Or maybe because I just wasn’t focused in the beginning. I’m paying more attention now.
Anne Sales recently posted..Eleven2 Promotional Code
[Reply]
Marcus Baker Reply:
February 26th, 2011 at 3:52 am
I think you raise a really important point. Most of us did not really know what we should have been looking for when we chose our first sponsors but I guess this is part of the learning process.
~Marcus
[Reply]
Anne Sales Reply:
March 1st, 2011 at 3:18 pm
It IS part of the learning process. I know because it’s where I failed time and time again and I can’t afford to make the same mistake over and over. I have to outgrow it and come out smarter.
Anne Sales recently posted..Lufthansa voucher code
[Reply]
Marcus Baker Reply:
March 2nd, 2011 at 3:39 am
Hi Anne,
Failing along the way is how we learn to become successful and we all have to go down this path. As long as you don’t continue making the same mistake then you are headed towards success and I am sure you are too now.
~Marcus