I’m not about to give you some old tired magician’s instructions, however turning your network marketing Internet business into the kind of apple I’m referring to would surely be magic worth knowing about.
I am of course talking about Apple as in Ipad, Imac, Iphone… No matter what you might think of Apple, enjoying success like theirs in your business would be very attractive not so?
So why are they so successful? Is it their innovation, superior products, marketing?
What if I was to tell you that it is as a result of something you have too and it won’t cost you a cent?
In a recent TED video, author Simon Sinek explained his powerful model for inspirational leadership, starting with a golden circle and the question “Why?” “People don’t buy what you do but why you do it,” he says and he uses Apple as an example to explain this.
It makes for compelling viewing and if it doesn’t make you think about your business and how you communicate your message, then nothing will. This will be 18 minutes of your time very well spent.
So do you agree/disagree? What did you most like about the video? Do you think it will change the way your market your own network marketing Internet business? Please leave me a comment.
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My goal? Helping you achieve yours.
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Wow Marcus,
What a great video. I must admit I hesitated to watch it because of the length, but I’m really glad I did.
I love it when people take a different approach and get us thinking from another angle. Totally awesome.
Thanks!
Susanna
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 8:53 am
Hi Susanna,
Yes I did think the length would put people off but those who make the effort the content is well worth it. Pleased you enjoyed it.
~Marcus
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Hey Marcus,
I will have to come back to watch the whole video. Thanks for posting this video!
Chat with you later…
Josh
Josh Garcia recently posted..How Video Marketing Online Presence Will Boost Your Business
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 6:21 pm
Hi Josh,
I know it’s a chunk out of one’s valuable time but I shared it because I think its message is not only significant but very applicable to our industry and often subtly missed despite everyone always saying it’s important. I hope you do watch it at some time Josh.
~Marcus
[Reply]
Hi Marcus,
If it were an hour and you strongly suggested this video I’d watch it.
I always say that what people want is invisible. It’s the feeling inside the thing. The “what” and even “how” are just vehicles for the invisible “why”, which is the real driver.
Super video, thanks for sharing with us,
Ryan
Ryan recently posted..How I Can Teach You To Succeed With Cash Gifting
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 6:17 pm
Hi Ryan,
Great to have your support my friend. I agree with you and most people would. It is a message one can only start to convey in marketing when one knows what that WHY is.
~Marcus
[Reply]
Marcus this was a great video. I do believe this is attraction marketing at it’s finest. Also on the practical side I didn’t know tevo was in the tank!!
Steve Shoemaker
steve shoemaker recently posted..MLM Program: Your Pain Or Your Gain?
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 6:10 pm
It’s a great video Steve. Things often appear as they are not when it comes to business I have discovered.
~Marcus
[Reply]
Marcus, I loved that Ted presentation
Next time you stroll by my blog take a look at my “About” page. I am big on the “why”.
Peter Fuller MBA recently posted..Secrets of greatness: Practice and hard work bring success
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 6:04 pm
Awesome Peter! I will do that. Pleased you enjoyed the video.
~Marcus
[Reply]
“People don’t buy what you do but why you do it,” – what a great idea, that’s quite a bit to think about. Why do I do what I do and why would somebody else what to do it?
Love the story, Marcus.
Best,
Ana Hoffman
YourNetBiz Ana Hoffman recently posted..5 Killer Tips to Get More Backlinks
[Reply]
Marcus Baker Reply:
June 15th, 2010 at 8:41 pm
Hi Ana,
I am pleased to hear that you also think that it is quite a hefty question to answer. It is. I have watched the video a few times and it always challenges me to dig even deeper.
~Marcus
[Reply]
Marcus,
Thanks for sharing this video, what Apple does so well with their marketing is they really set a launch and buzz for their products. They aren’t the cheapest but create such a feeling and reaction from their users and create loyalty and those users give reviews, word of mouth, and community that spreads like wildfire to the public.
Chris Bernardo recently posted..Free Resources for Publicity that Work!
[Reply]
Marcus Baker Reply:
June 16th, 2010 at 8:12 am
They certainly are masters at launches Chris. They know how to make people feel special too and that is what works so well for them. Thanks for you comment.
~Marcus
[Reply]
[...] How to Turn Your Network Marketing Internet Business Into an Apple | Network Marketing Internet Busi… [...]
Marcus:
May I ask what plugin you use to email replies to your commentors?
Thanks,
Ana
[Reply]
Marcus Baker Reply:
June 16th, 2010 at 8:09 am
Hi Anna,
I use ‘Comment Reply Notification’. I think there are others but it works fine. Hope that helps.
Marcus
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Thanks for sharing the awesome video. It is amazing how obvious some thing are when someone points it out.
I was disappointed that the video was only 18 minutes. I guess I have to go and buy his book.
[Reply]
Hey Marcus,
great post and great clip… If only everyone started with ‘Why’ I must admit, I when I saw the post title I thought of something totally different!! lol
Keep up the great info!
Andrew recently posted..Creating Your Personal Brand
[Reply]
Marcus Baker Reply:
June 21st, 2010 at 9:58 am
Hi Andrew,
Welcome. Yeah I have to admit the post title could be a tad misleading but in the nicest possible way I think.
~Marcus
[Reply]
Hi Mr. Marcus Baker,
To start with, I want to thank you first for presenting this very important content. With regards to the video of Simon Sinek, I agree on what he discussed about Marketing Business. And I take great delight in sharing his knowledge.
I’m into Marketing business now, but really have some few
understanding on how to engage with it.
The most important thing is to learn to innovate the service or the product all ovger again.
I got a lot of tips in that video. You really helped me a lot.
Thank you.
karla recently posted..Motor Yacht Costa Magna
[Reply]
Marcus Baker Reply:
September 28th, 2011 at 7:52 am
Hi Karla,
Welcome and thank you for leaving a comment.
I am also pleased you got some good tips from the video. Simon Sinek is a very innovative leader.
~Marcus
[Reply]
Great article regarding apple.
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